Best practice account management
skills & strategies

Enhanced Account
Management / Development

Without a plan for your customer relationships you can only react.If you are only reacting you are not in control

A  practically focused series of  modules that provide tried and tested support to those with the key responsibility of growing the size and / or profitability of existing customer accounts. Over one or two days participants are taken through a proven step by step Account Management methodology using the most up to date skills and techniques.


Individual training modules focus on the following core areas:

  • Understanding the role that ‘Change’ plays in customer relationship management.
  • Foundation Account Management skills.
  • Uncovering opportunity.
  • Working with the customer to make it happen.

You will learn how to:

  • Identify the customers different reactions to change and support them accordingly to move forward with you.
  • Influence the customer’s perceptions of your organisation.
  • Spot new business opportunities that the competition will be completely unaware of.
  • Measure the strength of the current relationship and plan how best to close the gaps.

This suite of training programmes combines the best of psychology, behavioural science and skill to take the attendee to the next level of success.  The  modules support account managers  in navigating  through  the account development and planning process to ensure that no opportunity to cross sell, build loyalty and grow revenue is lost.

This Programme is Ideal for:

  • Anyone who works in a customer facing role and is tasked with growing the size or profitability of their accounts.

Book Now

To book or to discuss any of our seminars, please call +44 207 1010 787 or email here.


'From my perspective, we are an asset owner that is constantly evaluating the return on our investments. When I evaluate our investment, the payback from committing to the Winning Presentations full two-day advanced level seminars, has been enormous.'


'Winning Presentations has been a major provider of Pitch Development Skills for our Corporate & Investment Banking Business since 2014. They consistently supply excellently rated training programs and the delivery process is a smooth and well-oiled operation.'