Writing what you mean and writing it well

POWERFUL BUSINESS

Writing Workshop

A half-day workshop focused on the composition process and the writing style required to produce compelling written business documents.

Briefly

Whether your written communication consists of simply emails, or extends to promotional material, detailed reports or sales proposals, the way you express yourself provides your readers with an impression of you, your company and your products or services.  This seminar provides you with the means to structure your document, avoid many common errors and express yourself in a way that will impress your readers and stand out from the pack.

You Will Learn

  • How to analyse your writing style for:
  • Readability (Fog Index)
  • Complexity (Cloze Test)
  • How to use both the Passive & Active Voice.
  • How to make your content relevant to your readers.
  • The way to describe products and services.
  • The common errors in English and how to avoid them.
  • How to structure your content for the way people read.
  • The essential pages and layouts.
  • Tips to entice your readers.

This Programme is Ideal for:

  • Managers and staff who are looking to improve the standard and compositional impact of their written communications. This programme is especially valuable to those working with English as their second language..

Our Philosophy

PRESENTATIONS, PITCHING & SEMINARS

If you are pitching for new business, writing proposals, transitioning through career stages and getting short-listed, our portfolio of unique, research-backed seminars are designed and delivered by our industry-leading experts and cater for the key moments that matter the most.

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CONSULTANCY
AND SUPPORT

Add the winning ingredient to the moments that matter with our range of professional mentoring services. From sales pitches to technical presentations, our personal coaching, e-mentoring, performance diagnostics and pitch simulators will help you make an impact.

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TIME CRITICAL LEARNING

If you are on a tight schedule but still want to enhance your skills, then access our time critical learning modules. You can pick and choose topics from across our entire range of seminars with these short, high-impact modules designed for the busy executive and those on the move.

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We use a researched, tested and globally successful methodology for improving spoken and written communication, presentation and interpersonal skills.